Real Estate Website Marketing

Basic Terminology for Real Estate Web Site Marketing

It is important that you understand the basic terminology for Real Estate Website Marketing. The Image below shows where your real estate website will be displayed for:

• Organic or Natural search results
  
• Sponsored Search Results - also known as Pay per Click

In summary

• Failing to appear on Page 1 of the search results will ensure you miss out on thousands of Potential Customers looking for Real Estate in your area
  
• While Pay per Click advertising offers guaranteed results, you are still missing out on up to 90% of your potential customers
  
• Working to ensure your website appears on Page 1 of the Natural Search Results MUST be an integral part of your long term Real Estate Internet Marketing Campaign

Example

Search Term: lawton ok real estate

Searches on Top 3 Search Engines in 2007: 743633

Of those searches

• Approximately 669269 clicked on the Natural Results
  
• Approximately 74363 clicked on the Sponsored Results
  
• Less than 22308 visitors saw results after Page 1
  

Therefore if your web site did not appear in Page 1 of the search results for lawton ok real estate, either in the natural or sponsored results you will have missed out on potentially 721325 visitors to your web site.

Real Estate Internet Marketing Company’s Services

We offer both:

• Real Estate Search Engine Optimization – the process of ranking your website higher in the natural results
  
• Real Estate Internet Marketing – the overseeing of your Sponsored Search / Pay per Click Campaigns – all our campaigns are overseen by a Qualified Yahoo Search Marketing Ambassador

Natural Search Results

Key Benefits

• 90% of search engine users click on the Natural Search Results
  
• There is no charge when a visitor clicks onto your website from the search results
  
• The majority of search engine users view websites listed in the Natural Results as Trusted Web Sites

Our Services

• Make minor changes to your web site content and code to ensure the search engines find your targeted search phrases.
  
• To be listed on Page 1 of Google your web site requires more incoming links than your competitors.
  
• We achieve this by creating a network of incoming links to your website from Web Directories, Article directories and Social Book Marking Web sites.
  
• Our link building services are designed to run for 6 months so that they appear Natural to the search engines, though our clients often see dramatic results within 1-2 months
  
• Prices starting as low as $500 per month
  

Sponsored Search Results (Pay per Click)

Key Benefits

• Your website will appear on Page 1 of the search results within 24 hours of setting up your account
  
• If done correctly, can be a very effective and affordable way to drive potential customers to your Real Estate web site
  
• Gives you the ability to target different towns that you serve dependant on your current listings
  

Our Services

• Carry out extensive keyword research to identify the Top 100 ways that search engine users search for real estate in your area. By doing this we are able to significantly reduce your Cost per Click.
  
• Set up your campaigns on Google Yahoo and MSN, including Ad creation to maximize searchers clicking to your website, and recommendations on Landing Pages.
  
• Monitor your accounts on a weekly basis to ensure we maximize the effectiveness of your campaigns.
  
• We charge a 1 time set up fee of $200 and only 10% of your monthly advertising spend.

Tip Do NOT use companies offering “Guaranteed 600 visitors for $1200” – you are paying $2 per click and they are buying these clicks from $1.50 to as little as $0.05 per click

A Successful Real Estate Internet Marketing Campaign

• Budget Allowing - both Search Engine Optimization (long term) and Pay per Click Advertising (short term) should be undertaken
  
• Only utilizing Pay per Click campaigns is like renting a home – there is no long term gain
  
• Once Page 1 results have been achieved for targeted search terms in the natural search results – Pay per Click campaigns may be stopped

Why Rent when you can Buy?

Do you advise a client to rent or to buy? The same can be said for Real Estate Web Site Marketing. Undertaking a Sponsored Search Campaign only, is like renting space on Page 1 of the search results - each month you may have traffic to your website but the next month you have to start all over again.

For those serious about attracting new customers via their website, we strongly recommend that you undertake a real estate search engine optimization strategy

Ready?

To start driving hundreds if not thousands of targeted visitors to your Real Estate Web Site - Call NOW on 609 770 7722 or complete our No Obligation enquiry form for a Free review and our best recommendations of how we turn your real estate website into a lead generating marketing tool.

Free - Download our 6 page Real Estate Search Engine Marketing Guide

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