Did you know that 97% of all people do not even go past the first page of the results when searching the Internet?

Real Estate Search Engine Optimization

Internet Facts

90% of search engine users click on the Natural Search Results

10% of search engine users click on the Sponsored Search Results

Less than 3% of search engine users go past page 1 of the search results

(Click here to see a diagram explaining this terminology)

So how do you achieve Page 1 listings in the Natural Search Results?

Prior to 2005, Content was King! - in that to rank well, you needed your targeted search term to appear on multiple pages and in the Page title and Page Description Tags. Unfortunately, unscrupulous web designers created software that generated thousands of keyword rich pages automatically and distorted the search results.

To over come this, the major search companies changed the way they ranked websites and the Google Page Rank System was created. (Google Page Rank is calculated by looking at the # of websites linking to a website, the Page Rank of the website linking to the website, the subject of the page the link is on, the # of links on the page linking to the website and the text in the link).

Since this update, for your website to achieve First Page results , not only do you need well optimized content but also a large amount of high quality links pointing to your website.

Number 1 Expert™ Site Owners Click Here

Real Estate Search Engine Optimization - Our Service Overview

Our Real Estate Search Engine Optimization is a 3 step process, focused on:

1. Identifying the "best" keyword phrases to focus on
2. Optimizing your website for these identified keyword phrases "On Site Optimization"
3. Undertake a link building campaign to increase your websites importance in the eyes of the major search companies. "Off Site Optimization" - Solely optimizing your website is not enough anymore.  If your competitors website has a larger # of websites linking to it, they will out rank you -- period.

Now depending on which company you used to build your Real Estate Website, it may not be necessary to undertake Steps 1 & 2 - If you are unsure please complete ourNo Obligation Enquiry Form and we will carry out a FREE review of your website.

Click Here to see a Report we sent to a #1 Expert Website Owner just 1 month after we started - OVER 60 PAGE 1 LISTINGS ON GOOGLE

Real Estate Search Engine Optimization - Our services in Detail

Real Estate Search Engine Optimization - On Site involves focusing on the content and hidden tags (these tags identify your keyword phrases to the search robots) of your website by creating:-

• Keyword Rich Title Tags
• Keyword Rich Description Tags
• Keyword Rich Content
• Keyword Highlighting within content using the Bold and italic tags
• Good Internal Page Linking
• Create additional content focusing on the towns that you serve

 Real Estate Search Engine Optimization - Off Site is the process of increasing your websites "Importance" in the eyes of the search robots. To do this we undertake an aggressive linking campaign for our clients.

By focusing solely on Real Estate Websites, we have been able to develop a linking strategy that is extremely effective yet affordable, and includes:-

Important Note - Quality of the links (relevance of the site that the link is coming from, how many links are on the page the link is coming from, the sites google page rank and the text used in the link), far outweighs quantity.

DO NOT use the services of a company offering to submit your website to tens of thousands of search engines and web directories - They will be submitting your website to FFA Sites (Free For All) and this will actually lower your websites placement in the search engines

Click Here to see a Report we sent to a client just 1 month after we started

 

Ready?

To start driving hundreds if not thousands of targeted visitors to your Real Estate Web Site - Call NOW on 609 770 7722 or complete our No Obligation enquiry form for a Free review and our best recommendations of how we turn your real estate website into a lead generating marketing tool.

Free - Download our 6 page Real Estate Search Engine Marketing Guide

(To save a copy to your hard drive - right click on the target above and select "Save Target As"

• How long does it take?

The accepted time scale for Real Estate Search Engine Optimization is 6 months. All of our campaigns are based on this fact HOWEVER for most keyword terms you can expect to see results in the first 1-2 months, as seen by our recent customer success stories

 

Note – Even for large budget clients we will NOT generate too many links in any one month as this can be seen as link baiting and actually lower your web sites search rankings.

 

• How many links do I need?

The number of incoming links your web site requires is dictated by your competitors websites. For less competitive markets we have seen significant results in only 1 month where more competitive markets may take 3-4 months to see results.

 

However we do submit your website to approximately 200 minor search engines whose search robots may have missed your website and can provide a valuable source of additional traffic.

(TIP – avoid any company offering to submit your website to thousands of search engines – they are talking about FFA Sites (Free for All) – links from these websites can get you penalized and or banned from the major search engines)

 

• Reciprocal Links / Link Exchange

2 years ago the process of exchanging links with other websites (reciprocal linking) became extremely popular and an effective way of generating more incoming links. However Google now assigns little value to reciprocal links and so we only use this form of link building in extremely competitive real estate markets.

 

Still have a question - call us TODAY on 609 770 7722 and we will be happy to discuss your Real Estate Internet Marketing Options